Privacy Policy
Malia Prime (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data through your use of our website, maliaprime.com (“Website”), in accordance with the requirements of the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws and regulations.
1. Commitment to Privacy and Data Protection
We recognize the trust you place in us when you provide personal information, and we are committed to upholding the highest standards of privacy protection. Malia Prime implements appropriate legal, technical, and organizational measures to safeguard personal data from unauthorized access, misuse, or disclosure.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users and visitors of the Website and to all personal data provided to or collected by Malia Prime in connection with our services and platform. For the purposes of the GDPR and other applicable laws, Malia Prime is the Data Controller responsible for determining the purposes and means of processing personal information.
If you have any questions regarding this Policy or the handling of your data, you may contact us at [email protected].
3. Categories of Data Processed
We collect and process the following categories of personal data:
a. Usage Data
Collected automatically through your interactions with the Website, such as IP address, browser type and version, pages visited, session timestamps, referring URLs, and geographic location (limited to region or city-level accuracy).
b. Account Data
Information provided by users during account creation and service registration, including your full name, billing and shipping address, email address, and telephone number.
c. Profile Data
Details related to your user preferences, purchase history, saved items, and on-site behavioral data used for personalization and service optimization.
d. Communication Data
Records of correspondence submitted through support forms, emails, live chat, or social channels, including the content of your queries and any follow-up interaction history.
e. Technical Data
Device information such as device model, operating system, screen resolution, and browser configurations used to access the Website.
f. Transaction Data
Details of your orders, including products purchased, order amounts, payment methods, payment authorization data (processed via compliant third-party gateways), and chosen delivery methods.
g. Preference Data
Data related to your choices, including marketing communication preferences, wishlist items, product categories of interest, and opt-in/opt-out preferences.
4. Legal Bases for Processing
Our processing of your personal data is justified by multiple legal bases, depending upon the context in which data is collected:
– Consent: With your express permission for newsletter subscriptions, marketing outreach, and non-essential cookies.
– Performance of a Contract: Where processing is necessary for the fulfillment of a service or purchase you have requested.
– Legal Obligation: Compliance with statutory obligations including accounting, taxation, and consumer protection laws.
– Legitimate Interests: For improving website performance, fraud prevention, service enhancement, and marketing (where lawful and respectful of your rights).
5. Your Rights under GDPR and CCPA
Under the GDPR for EU/EEA citizens and the CCPA for California residents, you have the following rights:
– Right of Access: Request information about the personal data we hold about you.
– Right to Rectification: Request correction or updates to inaccurate or incomplete data.
– Right to Erasure: Request deletion of your personal data where legally permissible.
– Right to Restriction of Processing: Ask us to suspend processing under certain circumstances.
– Right to Data Portability: Receive data in a structured, machine-readable format where processing is based on consent or contract.
– Right to Object: Object to processing based on our legitimate interests, including for marketing purposes.
– Right Not to Be Subject to Automated Decision-Making: Where applicable.
Requests may be submitted by email to [email protected]. We may request verification of your identity before fulfilling any rights-based requests.
6. Security Measures
We apply industry-standard and evolving best practices for securing your data:
– End-to-end encryption for data transmissions and payment processing
– Role-based access controls to limit internal data access
– Secure server architecture and database backups
– Ongoing team privacy training and secure development practices
Despite these efforts, no online platform is completely immune from security incidents. We continuously monitor and enhance our systems to mitigate risks.
7. International Transfers
Your personal data may be transferred and processed outside of your region (including outside the EU/EEA or the United States) to service providers in jurisdictions that may not offer an equivalent level of data protection. Where necessary, we employ standard contractual clauses and supplementary safeguards in accordance with GDPR and other regional legal frameworks to ensure data is protected during international transfers.
8. Data Retention
We retain your personal data for no longer than necessary for the specified purposes and in accordance with applicable legal requirements:
– Account Data: Retained as long as your account remains active or until you request deletion.
– Transaction Data: Retained for a minimum of 6 years to satisfy tax, legal, and contractual requirements.
– Communication Data: Stored for up to 3 years post-interaction, unless longer retention is warranted.
– Usage and Technical Data: Retained for up to 12 months for performance analytics and security auditing.
– Marketing Preferences: Maintained until you withdraw consent or opt out.
9. Cookie Policy
We use cookies and similar technologies to enhance the user experience on maliaprime.com. Cookies fall into the following categories:
– Essential Cookies: Necessary for basic site functionality, such as secure login and shopping cart management.
– Functional Cookies: Enable features like language settings and wishlists.
– Analytics Cookies: Collect anonymized usage statistics for service improvement.
– Performance Cookies: Improve site responsiveness and user interaction tracking.
10. Cookie Management and Compliance with GDPR & CCPA
Before placing non-essential cookies, we request your explicit consent in compliance with GDPR. You may update your preferences at any time through our cookie consent banner or by adjusting your browser settings. California residents may also opt out of the sale or sharing of personal data in accordance with the CCPA.
For further assistance with cookie preferences or opt-out mechanisms, please reference your browser documentation or contact us at [email protected].
11. Children’s Privacy
This Website is not intended for use by children under the age of 13. We do not knowingly collect personal data from individuals under the age of 13. If we become aware that we have inadvertently gathered such information, we will take appropriate steps to delete it as soon as reasonably possible.
12. Policy Updates and User Notifications
We reserve the right to update or amend this Privacy Policy as required by law or business practice changes. Substantive changes will be communicated via Website notices or direct email to registered users to keep you informed of how we protect your privacy.
You are advised to review this Policy periodically for any changes.
13. Contact
To exercise your rights, ask questions, or raise concerns related to this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
We are committed to ensuring that your data privacy rights are respected and that your personal information is handled with transparency, fairness, and accountability.
Malia Prime is dedicated to maintaining full compliance with GDPR, CCPA, and all other applicable data protection laws. For any privacy-related inquiries or concerns, we encourage you to reach out to us using the contact information above.